Global financial technology firm Ebury has announced a three-year partnership with F.C. Copenhagen, becoming the football club’s first official foreign exchange (FX) partner. The deal is a part of Ebury’s broader expansion into the Nordic region, which is being supported by the opening of a new office in the Danish capital.
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Sports Partnerships as a Market Entry Strategy
The F.C. Copenhagen deal is the latest move within Ebury’s well-established global playbook: embedding itself within professional sports to secure its market presence. The firm has built a diverse portfolio of football club partnerships that spans Europe and South America, targeting teams with complex cross-border financial needs.
Ebury’s roster includes UK clubs like Fulham FC and Southampton FC, Dutch powerhouse PSV Eindhoven, AS Monaco, C.D. Leganés in Spain, and even Brazilian champions Botafogo. By providing FX and payment solutions, Ebury helps these clubs manage the complexities of international player transfers, global travel, and merchandise sales.
Mikkel Grove Lindsted, the club’s Commercial Director, welcomed Ebury as “a very exciting and solid international company with plenty of experience from, for example, the Premier League,” adding that the deal offers Ebury “a strong network among partners and companies in Scandinavia.”
Founded in 1992, F.C. Copenhagen is one of Scandinavia’s most successful clubs, built on the legacy of Kjøbenhavns Boldklub (KB) and Boldklubben 1903 (B1903), two of Europe’s oldest football institutions.
The team has won a record 16 Danish championships and 10 domestic cups, and has appeared in more European group stages than any other Danish club, including three UEFA Champions League qualifications in the past four seasons. F.C.
The club also has one of the largest and most active fan bases in Denmark and the wider Nordic region, with more than 300,000 followers on Facebook and over 100,000 on X (formerly Twitter).
Nordic Expansion Backed by New Copenhagen Office
Ebury is entering a region that is already highly competitive. Several major international fintech and payments providers firmly established across the Nordics. Players such as Revolut and Wise have built strong user bases by offering low-cost international transfers and streamlined cross-border payments.
Against this backdrop, Ebury is positioning itself as a specialist in complex FX, trade finance, and treasury solutions for internationally active organisations, including sports clubs.
“As we expand our footprint in the Nordics with the opening of our new Copenhagen office, we’re proud to support the Club’s global ambitions and help power their success both on and off the field,” said Peter Brooks, Global Head of Sport at Ebury.
Ebury, a London-based fintech majority-owned by Banco Santander, has grown rapidly in recent years, reporting revenues of £286.5 million in its 2025 fiscal year by specializing in financial services for small and medium-sized businesses.
This article was written by Tanya Chepkova at www.financemagnates.com.
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