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Home.forex news reportMcDonald's, Burger King, Wendy's rival closing more restaurants

McDonald’s, Burger King, Wendy’s rival closing more restaurants

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Both Burger King and Wendy’s have closed, or plan to close, hundreds of restaurants.

In the case of Burger King, the company has suffered from the loss of key franchise operators. That’s something the chain mitigated by buying some of the closed locations, but it has lost dozens of restaurants.

Wendy’s, which also uses a franchise model, has taken a more aggressive approach to its fleet of restaurants. Interim CEO Ken Cook laid out those plans during the chain’s third-quarter earnings call.

“On our last earnings call, I outlined three key initiatives: knowing our customers better, simplifying our programming and execution, and working more closely with our franchisees as One Wendy’s. In addition to these initiatives, we made the strategic decision to prioritize growing average unit volumes over net unit growth in our U.S. business,” he said.

That led the company to launch “Project Fresh,” a comprehensive turnaround plan to drive profitable growth and long-term value across its U.S. system.

In addition, the chain has been evaluating its underperforming restaurants with an eye toward improving their performance.

“For some locations, it’s about making operational changes or deploying technology. For others, we’re improving productivity by aligning operating hours to better match demand, particularly in the morning and late-night dayparts,” Cook shared.

For some locations, the solution will be more dramatic.

“In other cases, the solution will be to close consistently underperforming restaurants. These actions will strengthen the system and enable franchisees to invest more capital and resources in their remaining restaurants,” he shared.

More Restaurants 

The chain expects to close about 400 struggling locations in order to free up capital to improve the remaining locations.

“Investments include new kitchen equipment to ensure the highest quality, best-tasting food and technology upgrades such as digital menu boards to enhance productivity and give our teams more time to focus on hospitality,” the interim CEO added.

While it has not been as public as Wendy’s or Burger King about its problems, Hardee’s has suffered from a steadily shrinking restaurant base. Closures have happened for a number of different reasons.

  • In 2023, Summit Restaurants Holdings, a major Hardee’s franchisee, filed for Chapter 11 bankruptcy. This led the company to close nearly 40 Hardee’s locations across multiple states in the Midwest and South, which it attributed to underperformance across all restaurants and a lack of in-store foot traffic.

  • In 2024, Hardee’s closed locations in at least seven cities in Illinois and has already made multiple closures in 2025, including one in Delaware.
    Source: FinanceBuzz

  • Hardee’s sister brand, Carl’s Jr., also suffered a similar fate. Over the last several months, it has closed multiple locations, with over 20 restaurants in Australia last year and one in Georgetown, Texas.
    Source: 7 News Australia



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