Digital payments company Arab Financial Services (AFS) has signed a memorandum of understanding (MoU) with restaurant technology provider RestHero to enhance digital capabilities.
Under the non-binding agreement, the two companies will examine ways to roll out RestHero’s technology to restaurants and other food and beverage (F&B) merchants across the Middle East and Africa (MEA).
With the aim of going beyond basic payment acceptance, the partnership is set to enable F&B businesses to rely less on third-party aggregators.
RestHero CEO Abdulla Al Shimmari stated: “The investment and partnership with AFS is a transformative endorsement of RestHero’s proprietary technology. By seamlessly integrating our dynamic customer engagement platform with their trusted, high-volume payment rails, we’ve unlocked a unique value proposition for F&B merchants.
“This unified infrastructure allows our partners to finally leverage real-time data for personalised marketing, achieving faster scale and gaining a definitive competitive edge in a rapidly evolving digital market.”
The collaboration aims to link AFS’s payments infrastructure with RestHero’s systems for online ordering, loyalty management and social commerce.
The goal is to provide restaurants with a single platform to oversee their online channels, bring together operational and transaction data, and manage customer interactions.
The planned integration is expected to be used to automate more day-to-day restaurant processes and reduce manual tasks, as well as to support a uniform customer experience across digital channels, including social media.
AFS CEO Samer Soliman stated: “This proposed strategic investment in RestHero is not merely a partnership – it is a profound step in building the future of regional F&B. By combining their sophisticated digital ordering and social commerce tools with AFS’s established, secure payment network, we are creating a single, powerful ecosystem.
“This allows our merchant partners to instantly pivot to higher revenue capture and minimise operational friction, securing their growth trajectory in an increasingly digital consumer landscape.”
“AFS and RestHero join forces on digital solutions for MEA restaurants” was originally created and published by Verdict Food Service, a GlobalData owned brand.
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