Calvin McDonald, CEO of lululemon athletica inc., is interviewed by CNBC on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., March 29, 2023.
Brendan Mcdermid | Reuters
Lululemon announced Thursday its CEO Calvin McDonald will step down effective Jan. 31 following a year of underperformance at the athleisure company.
The company’s board of directors is conducting a search process with a “leading executive search firm” to identify the company’s next CEO, it said in a news release. McDonald will stay on as a senior advisor through March 31.
“Serving as CEO of lululemon has been the highlight of my career, and I am incredibly proud of everything our team has accomplished over the last seven years,” McDonald said in a news release. “Together, we have transformed the athletic apparel industry and the opportunity ahead for lululemon is substantial. I believe the outstanding product pipeline we’ve built, and action plan we’ve put into place, will yield positive results, and deliver value to shareholders in the months and years ahead.”:
He said he is “committed to fully supporting the transition” through his advisory role.
Lululemon’s business has been under pressure over the last year as it navigates the impact of tariffs, a shaky U.S. consumer and a product assortment that’s failed to wow shoppers in the same way it once did. It’s also facing steep competition in the athleisure space from upstarts like Vuori and Alo Yoga as well as a change in consumer preferences. Instead of yoga pants, these days many shoppers are reaching for denim.
To drive growth and reach a wider audience, Lululemon has been working to expand its business internationally and offer shoppers a wider assortment. Instead of just workout gear, Lululemon has expanded into shoes, outerwear like coats and jackets and casual pants that can be worn at work.
The company’s overall business is growing, but that growth has primarily been driven by its international business and new store openings. Its largest market, the Americas, has been declining.
Lululemon is also being hit by the end of the de minimis exemption, which allowed low value packages to enter the U.S. duty free, a bit more acutely than its peers.
In September, it said it expects tariffs to hit its full year profits by $240 million and most of those costs will come from the de minimis exemption ending.
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