By Giulio Piovaccari and Elvira Pollina
MILAN, Dec 13 (Reuters) – Italy’s Agnelli family has no intention of selling Juventus to crypto group Tether or anyone else, the CEO of their holding company said on Saturday, rejecting Tether’s shock offer for Italy’s most successful soccer club.
“Juventus, our history and our values are not for sale,” said Exor CEO John Elkann, who wore a team hoodie in a rare video address posted on the Turin-based Serie A club’s website.
Tether, headquartered in El Salvador and run by Italian Paolo Ardoino, a Juventus supporter, said on Friday it had submitted an all-cash proposal to buy Exor’s stake in the club.
Tether said it would make a public tender offer for the remaining Juventus shares at the same price and it planned to invest one billion euros to support the club known in Italy as Juve if the deal goes ahead.
The crypto company is offering Exor 2.66 euros per share, a source familiar with the matter said, valuing Juventus at just over one billion euros ($1.17 billion) and offering a 21% premium over Juventus’ closing share price of 2.19 euros.
Amsterdam-listed Exor said in a statement its board had unanimously rejected the offer and had “no intention of selling any of its shares in Juventus to a third party”.
Juventus has not made an annual net profit for almost a decade, and its shares are down 27% so far this year.
TETHER STABLECOIN PEGGED TO DOLLAR
Tether, the issuer of a U.S. dollar-referenced stablecoin dubbed USDT, has already built a stake of more than 10% in Juventus this year, becoming its second-largest shareholder.
By acquiring a European soccer club, Tether – whose business faces mounting EU regulatory scrutiny – could hope to gain credibility with the continent’s establishment, while boosting its wider popularity.
Tether said it is proposing to buy Exor’s 65.4% of the total Juventus share capital, without officially disclosing a price.
Exor, the largest shareholder in automaker Stellantis and which controls sports car-maker Ferrari, has been streamlining its Italian portfolio.
This year it agreed the sale of truck maker Iveco to India’s Tata Motors, and said on Monday it was in talks with Greek media group Antenna to sell its news operations, including two major newspapers and three popular radio stations.
A sale of Juventus would likely be seen as the clearest sign yet of the family’s gradual disengagement from their home country. The family’s ties with the club date back to 1923 when Edoardo Agnelli became chair, and Elkann said in November that the family had no intention of selling shares.


