Though roughly flat for the year, Amazon.com Inc. (NASDAQ: AMZN) is continuing to impress as it grinds higher into the final stretch of 2025. Shares closed around $230 on Wednesday, Dec. 10, up roughly 40% since April and maintaining the multi-month uptrend.
While the bulls briefly lost their grip after the stock hit fresh all-time highs near $260 in early November, the bears failed to build on that weakness. With momentum turning higher again, Amazon looks poised to retest those highs. Consistent earnings strength and renewed analyst conviction are powering Amazon’s latest uptrend, setting the stage for a potential breakout that could carry it to $300.
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The first and most obvious reason to be bullish on Amazon is that the fundamentals are as strong as ever.
The company has delivered consistent earnings beats all year, maintaining double-digit revenue growth across key segments. Whether it’s e-commerce, advertising, or Amazon Web Services, each division continues to show impressive scalability for a $2.5 trillion business.
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This consistency is what should give the current rally the fuel to keep moving towards $300. Investors thinking about getting involved aren’t just betting on hype; they’re backing a business that has built a long track record of delivering quarter after quarter. When a company of this scale can keep expanding margins while investing heavily in AI and logistics, the upside case becomes difficult to argue against.
Another major tailwind for Amazon’s stock is the continued bullish support from Wall Street—something MarketBeat has been highlighting in recent months.
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December has already seen UBS Group, Rosenblatt Securities, and Wedbush analyst all reaffirming their Buy or equivalent ratings, with price targets all at $300 or above.
There seems to be a growing sense that Amazon is entering a new phase of growth, powered by accelerating demand in cloud computing and AI-related services. These core engines are driving optimism that the company’s best earnings years may still be ahead, and that the stock’s next leg higher could come sooner than many expect. Wedbush’s refreshed price target shows just how high this could be; at $340, it’s implying nearly 50% upside from current levels.
