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Home.forex news reportIs SoFi a Buy, Sell, or Hold in 2026?

Is SoFi a Buy, Sell, or Hold in 2026?

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  • Surging more than 75% year to date, all eyes are on whether SoFi Technologies’ stock could repeat its performance in 2026.

  • A rich valuation, recent sideways price performance, and other glancing factors suggest another bull run is unlikely.

  • But take a deeper dive, and one could argue that, as long as the growth story stays intact, SoFi stock could hit even loftier price levels over the next 12 months.

  • 10 stocks we like better than SoFi Technologies ›

Since the start of 2025, the share price of SoFi Technologies (NASDAQ: SOFI) has jumped over 75%. This strong price appreciation outpaced major indexes like the S&P 500 (up 17% over this same time frame).

But new and existing investors are generally more interested in future potential than past performance. Can shares in this fast-growing fintech continue to perform well over the next 12 months? This question is especially relevant, as the stock has traded sideways since September, and its current rich valuation of over 45 times forward earnings may suggest to some that it’s become overvalued relative to other financial technology stocks.

A woman uses a fintech app on her mobile phone.
Image source: Getty Images

Earlier this year, SoFi Technologies was on a tear. Investors showed zero hesitation bidding up the company’s shares last summer when SoFi reported high revenue, membership, and adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) growth, as well as a move toward consistent positive GAAP (generally accepted accounting principles) earnings.

So, then why has this stock been treading water since September? After all, fiscal results continue to be strong. During the quarter ending Sept. 30, 2025, SoFi Technologies again exceeded expectations. Revenue, membership, and adjusted EBITDA were up 38%, 35%, and 49% year over year, respectively, only slightly below the levels of growth reported during Q2 2025.

While the growth story stayed largely intact (that’s good for long-term investors), a few items have negatively affected shares in the short term.

For one, Cathie Wood’s ARK Invest family of exchange-traded funds (ETFs) recently cut exposure to the stock, which perhaps hurt near-term price performance. Then, earlier this month, SoFi Technologies announced plans to increase the share count in hopes of raising $1.5 billion. This raised concerns about share dilution, and the news led to a more than 7% share price drop when announced on Dec. 5.

Alongside concerns about dilution and news of a prominent investor selling the stock, valuation is likely another factor weighing on shares lately. Even as SoFi reports higher levels of growth than larger mature competitors like PayPal (NASDAQ: PYPL), its valuation premium may seem questionable.



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