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Home.forex news reportAs Intuit Jumps Into Stablecoin Business, Should You Buy, Sell, or Hold...

As Intuit Jumps Into Stablecoin Business, Should You Buy, Sell, or Hold INTU Stock?

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Financial-software names have become favorite plays for investors chasing steady subscription cash and fresh payment revenue. Traders now reward platforms that turn routine transactions into sticky services and higher margins.

Intuit (INTU) just took a bold step into that playbook by partnering with Circle (CRCL) to put USDC and Circle’s stablecoin infrastructure across its products. The deal could let QuickBooks, TurboTax, and Credit Karma move money faster, trim settlement costs, and open doors to new services built on instant, programmable payments.

For investors, the Circle tie-up is a promising strategic pivot, but its payoff depends on execution and the evolving policy backdrop, factors to weigh before you buy, sell, or hold.

Intuit, founded in 1983, is a global financial technology company. It helps consumers, small businesses, and accountants manage taxes, books, credit, and spending, serving about 100 million users. The company emphasizes AI-driven “expert” experiences to simplify financial tasks.

Last month, Intuit partnered with OpenAI in a multi-year deal worth over $100 million. The partnership lets users ask ChatGPT for financial advice and take actions through Intuit apps. CEO Sasan Goodarzi called it a “massive step forward to fuel financial success.”

Valued at $184 billion by market cap, INTU stock climbed early in 2025 on strong tax-season results and AI growth, then eased later as tech cooled. However, the stock is still up 6% year to date (YTD). Investors remain focused on valuation, while AI tools and new payment options support the long-term outlook.

Despite underperforming, INTU shares still trade at premium levels. Its price-to-sales ratio is 9.66, significantly above the sector median of 3.47, indicating the stock might be overpriced compared to its peers. These lofty multiples imply Intuit must sustain strong growth to justify current levels.

www.barchart.com
www.barchart.com

The Circle announcement was the signal of a significant new transaction by Intuit. The innovation aspect was well-received by investors as CRCL stock rose 3% and INTU stock increased approximately 1.5%.

According to market watchers, the stablecoin transaction supports Intuit’s platform positioning, which may expedite refunds and business transactions. Analysts noted that Intuit’s capabilities to move money in a lower-friction state are likely to drive user interactions and potentially generate new fees or interest.



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