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Sergio Avedian was a Wall Street trader before he retired early.
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He has spent the last decade as a ride-hailing driver and creates videos about Uber and Lyft.
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Now, he wants drivers to think about how they can invest given the spread of self-driving cars.
This as-told-to essay is based on a conversation with Sergio Avedian, a 58-year-old ride-hailing driver for Uber and Lyft in Southern California. The interview has been edited for length and clarity.
I was born in Istanbul, Turkey, to Armenian parents. I went to high school in Germany and later came to the US for college.
I was always interested in finance, so I ended up becoming a trader at a boutique Wall Street firm. I saw the dot-com bubble in the early 2000s. After I retired from my day job in 2005, I was looking for things to keep myself occupied. Algorithms fascinated me because I had seen widespread automation in the world of finance.
In 2016, I was getting lunch with a friend who was telling me about this app called Uber. My friend said, “I think they use algorithms.” Curiosity got the better of me, and I started reading about it and meeting drivers to learn more. Eventually, I signed up as a driver myself in the Los Angeles area.
Back then, Uber was offering $1,000 bonuses to sign up as a driver. I also earned up to $80 an hour.
But what really intrigued me were the parallels with trading. On Wall Street, we used to say that “a trend is your friend” because you could make money if you caught one early enough.
Picking ride-share trips was like that. You had to know when and where trip prices would surge. That meant, for example, I had to position myself in Santa Monica between 8 a.m. and 9 a.m., because prices would usually be higher there at that time.
I’ve also spent the last several years writing articles for and making videos with Harry Campbell, who has a YouTube channel called The Rideshare Guy. I’ve been working with Harry since about 2018, with a break during COVID when demand for rides went down.
I think Uber, Lyft, and the other gig work apps are wonderful. They’ve created massive opportunities for people. But I also don’t want the people who make these services work each day to get left behind. The people who do this work need to start saving for their future.
That’s why my latest project is a personal finance website and YouTube channel. It’s not just for gig workers, but they’re a big part of the audience. They don’t have access to the same benefits that employees do, such as retirement benefits.


