Is Brady Stock a Buy or Sell After Its CFO Sold Over 4,000 Shares?

• CFO Ann Thornton disposed of 4,080 directly held shares on Dec. 19, 2025, generating a transaction value of $334,356 at a weighted average sale price of $81.95 per share.

• This sale represented 12.36% of her direct holdings, reducing her stake from 33,015 to 28,935 shares.

• The event involved the exercise and immediate sale of employee stock options, with all shares attributed to direct ownership and no activity reported through trusts or other entities.

• The magnitude of the transaction reflects available remaining option capacity and marks the only open-market disposition by Ms. Thornton in the analyzed period.

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Ann Thornton, CFO and Treasurer of Brady Corporation (NYSE:BRC), exercised 4,080 stock options for Class A Common Stock and immediately sold the underlying shares for a total transaction value of approximately $334,356, according to the SEC Form 4 filing.

Transaction value based on SEC Form 4 weighted average purchase price ($81.95); post-transaction value based on Dec. 19, 2025 market close ($80.97).

• What was the structure and purpose of this transaction?
  The transaction was a derivative event, in which Ms. Thornton exercised 4,080 options for Class A Common Stock and immediately sold all resulting shares on the open market, effectively converting option value to cash without increasing net equity exposure.

• How did this sale impact insider ownership?
  Ms. Thornton’s direct holdings fell by 12.36%, from 33,015 shares to 28,935 shares, and she retained no indirect ownership; her post-sale direct equity position was valued at approximately $2.34 million as of Dec. 19, 2025.

• How does the timing and scale compare to her historical trading activity?
  This is the first open-market disposition reported for Ms. Thornton over the analyzed period, with previous filings limited to administrative or option-related activity and no prior sales or gifts.

• Was the transaction size influenced by remaining option capacity?
  Yes, the 4,080-share exercise and sale align with the available remaining option capacity and mark Ms. Thornton’s only open-market disposition during the analyzed period.

* 1-year performance calculated using Dec. 19th, 2025 as the reference date.

• Brady Corporation provides identification solutions and workplace safety products, including safety signs, labeling systems, RFID/barcode scanners, and compliance software.

• It generates revenue through the sale of proprietary identification and safety products, complemented by related software and services, distributed via direct sales, distributors, catalog, and digital channels.

• The company serves industrial, healthcare, chemical, oil and gas, automotive, aerospace, government, education, and utility sectors globally.

Brady Corporation is an established provider of identification and workplace safety solutions with a global footprint and a diversified industrial customer base. The company leverages a broad product portfolio and multi-channel distribution to serve a wide range of customers.

Its product portfolio includes compliance-driven products and high-value identification systems.

CFO Ann Thornton’s sale of 4,080 shares in Brady is not necessarily a cause for concern. She still retained nearly 30,000 shares after the transaction.

The sale came at a time when Brady stock was in an upswing. Shares hit a 52-week high of $84.03 on Sept. 4, and Ms. Thornton’s sale in December occurred at a weighted average price of $81.95. This was a good time to sell, considering the stock’s price-to-earnings ratio (P/E) of 19.5 was near a three-year high.

Brady stock is up thanks to its strong financial performance. In its fiscal first quarter, ended Oct. 31, sales rose 7.5% year over year to $405.3 million. Fiscal Q1 net income increased to $53.9 million from $46.8 million in the prior year.

The company also raised the low end of its fiscal 2026 adjusted diluted earnings per share guidance from a range of $4.85 to $5.15 per share to $4.90 to to $5.15 per share. This was another factor contributing to Brady stock’s rise.

Brady is a solid company worth investing in, but given its elevated P/E ratio, now is a good time to sell shares rather than to buy.

Stock options: Contracts granting employees the right to buy company shares at a set price within a specific period.
Exercise (of options): The act of converting stock options into actual company shares by purchasing them at the predetermined price.
Immediate sale: Selling shares right after acquiring them, often to realize cash without holding the stock.
Derivative event: A transaction involving financial instruments whose value is based on underlying assets, such as options.
Open-market disposition: The sale of securities directly on a public exchange, rather than through private transactions or gifts.
Direct holdings: Shares owned personally by an individual, not through intermediaries like trusts or funds.
Indirect ownership: Shares held through entities such as trusts, family members, or investment vehicles, not owned outright.
Option capacity: The remaining number of stock options available for an employee to exercise under their compensation plan.
Weighted average sale price: The average price per share received in a transaction, adjusted for the number of shares sold at each price.
Class A common stock: A specific type of company share, often with distinct voting rights or privileges compared to other classes.
Transaction value: The total dollar amount generated from the sale of securities in a single transaction.
TTM: The 12-month period ending with the most recent quarterly report.

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Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Brady. The Motley Fool has a disclosure policy.

Is Brady Stock a Buy or Sell After Its CFO Sold Over 4,000 Shares? was originally published by The Motley Fool