STARTRADER
has secured a partnership with the National Basketball Association (NBA),
adding the retail trading broker to the league’s expanding list of official
partners as the NBA begins its 80th season.
The
agreement puts STARTRADER branding in NBA arenas, on broadcast-visible
placements, and across select league media platforms. The Dubai-based firm will
also participate in joint social impact initiatives with the league.
“This
collaboration reflects the direction STARTRADER is taking as a global
brand,” said Peter Karsten, CEO of STARTRADER. “Aligning with the NBA
reinforces the trust placed in our brand and supports our vision of operating
on an international stage alongside institutions that share a commitment to
long-term growth.”
It is worth
noting, however, that STARTRADER enters a crowded field of financial companies
seeking NBA exposure.
Financial Sector Targets
Basketball Audience
Cryptocurrency
exchange Coinbase
secured a sponsorship with the Los Angeles Clippers in November 2024, putting its branding on
the team’s Intuit Dome through in-arena signage. Trading platform Robinhood
inked a jersey sponsorship with the Memphis Grizzlies in September 2024, featuring
its brand across baseline court ads and broadcasts.
More
recently, proprietary trading firm Hola Prime
tapped five-time All-Star Karl-Anthony Towns as its first sports ambassador in May 2025.
Broker TMGM announced
a multi-year partnership with the Brooklyn Nets in July 2025, securing courtside and
digital signage at Barclays Center for the current season.
The NBA ended
the 2024-25 season with 51 marketing partners, including seven new deals.
You may also like: “Official Fintech Partner”: FX Firms Found Value in Sports Beyond Just Branding
Middle East Push Continues
David
Watts, the NBA’s head of Middle East strategy and development, described the
region as a priority for the league.
“We
look forward to working closely with STARTRADER as we continue to grow
basketball and the NBA’s presence across the Middle East,” Watts said.
“The region is a key priority for the league, and this cooperation
reflects our ambition to work with brands that share our commitment to engaging
fans using the latest technological innovations.”
This trend
is also evident in the brokerage industry. At the beginning of last year,
STARTREADER joined a growing group of brokers focusing
on the Middle East and the UAE. The region provides companies in the CFD
and retail trading sector with higher volumes compared with
other parts of the world.
The company
unveiled a
refreshed brand identity at the start of 2026 under the positioning
“Built on Trust, Driven by Growth”.
This article was written by Damian Chmiel at www.financemagnates.com.
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