Americans are increasingly concerned about the cost of health insurance, and for good reason. The price for medical insurance has increased more than 50% since 2010, according to the Federal Reserve Bank of St. Louis, citing data from the Bureau of Labor Statistics (1).
This may have led some to look for alternate ways to fund their medical expenses, or forgo insurance altogether, relying on private emergency savings to cover any bills and betting on their own good health to avoid the massive cost of traditional insurance.
Imagine the case of Elliott. As a self-employed consultant, he pays high costs for health care for his family. But starting in 2026, he’s thinking about opting to save the money he would have spent (a projected $25,000 for the year on a plan with a $15,000 deductible) and instead put funds aside in case of any health issues.
Elliott is in his 30s, and he and his wife have no chronic conditions or major family history of health concerns. But is he right to go this route? Below, we’ll discuss the risks involved in self-funding your health care, and how you can reduce the cost of health insurance while still being protected in case of accidents or other medical concerns.
A report from the Kaiser Family Foundation (KFF) found that the average annual premiums for a single worker were $9,325 in 2025, and $26,993 for a family, however, it’s possible for people who are self-employed to pay much higher fees (2).
These high costs are taking a huge bite out of family budgets. Median household income in the U.S. was $83,730 in 2024, per the Census Bureau, meaning health insurance coverage for a family could represent an enormous chunk of pre-tax income for the household.
Insurance costs are also projected to rise in 2026, according to Mercer’s 2025 National Survey of Employer-Sponsored Health Plans (3). The total health benefit cost per employee is expected to swell 6.5% on average in 2026, which marks the highest increase since 2010.
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For those who are unemployed, qualifying for COBRA coverage may cause a major strain on already tight budgets, as the cost for coverage can include the full premium plus an admin fee.


