MILAN — Brunello Cucinelli in December described 2025 as “a record year” and, to be sure, on Monday his namesake company reported turnover that exceeded expectations set 12 months ago.
In 2025, sales were up 10.1 percent to more than 1.4 billion euros. At constant exchange rates they rose 11.5 percent, beating the forecast of 10 percent made early last year.
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“We have closed a year [that] we have defined as record-breaking, both in terms of revenues and brand image; given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025,” said Cucinelli, who holds the role of executive chairman and creative director of the company. “From the perspective of image, style and lifestyle, we recognize in our Italian Casa di Moda a harmonious identity, cultivated over time with a sense of moderation, consistency and equilibrium.”
Sales in the fourth quarter rose 8.4 percent to 388.6 million euros, in line with the previous year despite a more demanding basis of comparison.
In a statement issued at the end of trading in Milan, where the company is publicly listed, Cucinelli touted the completion of the doubling in size of the company’s Solomeo, Umbria, factory and of the two new men’s tailoring facilities in Gubbio and Penne after two years and ahead of schedule by about six months, which will secure production for the next 10 to 15 years. In 2025, investments totaled around 145 million euros as part of the 2024 to 2026 three-year plan.
“We deemed it appropriate to bring forward the timeline in order to operate with even greater efficiency and agility, while upholding the principles of sustainability in which we have always believed,” Cucinelli said.
He reiterated his most recent guidance for revenue growth of about 10 percent, based on the “excellent performance” of the winter sales, “the promising start” of the spring 2026 season “and the outstanding feedback” on the pre-fall collections. “Moreover, taking into account the strengthening of our image of absolute luxury — what we call ‘gentle luxury,’ an expression of exclusivity, quality, craftsmanship and Made in Italy, values that permeate our boutiques and the most beautiful multibrand stores around the world, reflected in our relationships with clients — we approach this year with great positivity,” he said.
In 2025, sales in Europe reached 494.6 million euros, up 8.3 percent on the previous year, and accounting for 35.1 percent of total revenues. Cucinelli underscored the strength of the local customer, combined with high-end tourism flows.
The Americas were up 9.2 percent to 520.5 million euros, representing 37 percent of the total, growing double digits in every quarter at constant exchange rates, peaking at a 14.2 percent gain in the fourth quarter. “We believe this success is underpinned by the brand’s positioning in the most exclusive segment of the market and by the solidity of demand from our core clientele, who are constantly seeking increasingly special and prestigious garments,” the company stated.
Sales in Asia rose 13.7 percent to 392.6 million euros, accounting for 27.9 percent of total turnover.
“China confirms its excellent health for us, with significant double-digit growth continuing quarter after quarter and a relevant contribution to the overall result of the entire Asian continent,” Cucinelli continued.
“Our conviction is constantly strengthening that the Chinese market has reached a new, great equilibrium, grounded in an always more conscious demand oriented toward quality, manual skills and craftsmanship and capable of contributing significantly to the growth of brands positioned in the highest luxury segment.”
The company also singled out solid results in South Korea, Japan and the Middle East.
Retail revenues rose 11.3 percent to 947.1 million euros, accounting for 67.3 percent of total sales, growing double digits in each market, boosted by both a like-for-like performance and the contribution from new stores. These included three major expansions completed in London, Paris and Los Angeles, as well as openings in Carmel, Calif., Macao and Shanghai Pudong, all realized during the latter part of 2025.
In 2026, Cucinelli will open stores in Geneva, Switzerland; Toronto; Shanghai at Plaza 66; Mexico City; Wuhan, China, and Abu Dhabi. A new Casa Cucinelli will also open in Shanghai.
As of Dec. 31, there were 136 boutiques and 57 hard shops in department stores managed directly.
Wholesale revenues were up 7.8 percent to 460.7 million euros, representing 32.7 percent of the total.
Given the investments and the payment of dividends totaling 69 million euros, with a 50 percent pay-out ratio, as of Dec. 31 net debt stood at 200 million euros. “In light of the return to ordinary annual investment levels, we expect characteristic net debt to improve progressively in the coming years,” the company stated.
The performance and the investments “support the medium- to long-term development project which, over the 2024-28 five-year period, expresses our intention to manage growth in a balanced manner and to reach revenues of around 1.8 billion euros, while preserving quality, craftsmanship, manual skills, exclusivity and Made in Italy, as well as the brand’s positioning, exclusivity and uniqueness over time.”
As reported, the year ended for Cucinelli with the premiere in December of the film “Brunello, il Visionario Garbato [The Gracious Visionary]” inaugurating the T22 studio, Cinecittà’s biggest ever.
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