OneRoyal has appointed Marilena Iakovou as its new Chief
Marketing Officer. She has more than 20 years of
experience in marketing, communications, and fintech, holding senior roles
across online brokerage and financial services firms.
Former Tickmill, M4Markets CMO Joins OneRoyal
Before joining OneRoyal, Iakovou served as Group Chief
Marketing Officer at Tickmill for four years, where she helped shape the
broker’s global marketing strategy. She later led marketing at M4Markets for
three years, during which the company expanded internationally and obtained a
CySEC licence.
In 2023, she joined Doo Prime, part of Doo Group, as Chief
Marketing Officer. Her experience includes public relations, brand strategy,
digital marketing, and international expansion in regulated fintech environments.
In her new role, Iakovou will oversee brand development,
global go-to-market strategy, digital acquisition, partnerships, and customer
experience. She said OneRoyal’s aim to build a global fintech brand “aligns
strongly with my own values” and added that she looks forward to expanding into
new markets.
Leadership Team Expanded to Support Growth
The company also appointed Mariliza Karrera, who previously
worked at M4Markets and Doo Group. Karrera brings experience in marketing and
brand management and has worked closely with Iakovou in previous roles.
OneRoyal said the appointments are part of efforts to strengthen its senior
leadership team and support growth in regulated markets.
OneRoyal Names Poynter Chief Commercial Officer
In addition, Dominic
Poynter has been named Chief Commercial Officer. He previously served as
Head of Marketing at OneRoyal in Limassol for over a year.
Before joining the firm, Poynter held senior marketing roles
at HYCM, Axiory, ATFX, and easyMarkets, focusing on digital strategy, brand
development, and international marketing operations across multiple regions.
Financial Commission Grants Membership
Separately, OneRoyal
was accepted as a member of the Financial Commission. Membership provides
access to services including client complaint coverage of up to €20,000 through
the Commission’s Compensation Fund.
The Financial Commission acts as an independent mediator
between brokers and clients, offering an alternative to arbitration or court
proceedings in CFDs, forex, and cryptocurrency markets.
This article was written by Tareq Sikder at www.financemagnates.com.
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