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Home.forex news reportMaking the UK fashion supply chain competitive in a protectionist world

Making the UK fashion supply chain competitive in a protectionist world

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The UK fashion and textile supply chain has long operated in a complex global environment; however UKFT argues the challenges businesses now face are on a different scale. Trade disruption, rising protectionism, higher domestic costs and a fragile consumer climate are converging to force companies to rethink the fundamentals of how and where they source, manufacture and sell.

UKFT’s international business director, Paul Alger MBE, outlines how the sector has entered a period that demands clearer insight and more coordinated guidance. For many businesses, the past few years have stripped away long-held assumptions about stability in global supply chains, exposing new risks related to market access, compliance, and over-reliance on a narrow set of trading partners.

According to the association, recent shifts in global trade policy have had a profound impact on UK fashion and textile businesses. The introduction of US IEEPA tariffs, the effective removal of De Minimis and the wider rise in protectionism have landed at the same time as the industry continues to adapt to post-Brexit trading realities.

For many brands, the US had become a critical export market following the loss of frictionless access to the EU. The sudden increase in cost and complexity of shipping into the US has therefore had a disproportionate effect, disrupting established business models and undermining confidence in previously dependable routes to market.

UKFT says this has triggered a fundamental reassessment of risk. Companies are no longer questioning whether disruption will happen, but how often and how severely. As a result, supply chain resilience is being reframed as a core commercial priority rather than an operational afterthought.

One of the most significant shifts UKFT highlights is the growing focus on what it describes as “safe-shoring”. While the industry has long debated near-shoring, on-shoring and ally-shoring, the current climate has pushed businesses to look more closely at political and regulatory stability as a sourcing criterion in its own right.

Rather than chasing the lowest unit cost, companies are increasingly asking which countries are least likely to become sudden targets of tariffs, sanctions or trade barriers. UKFT says this is driving interest in alternative sourcing destinations such as Morocco and Jordan, alongside continued engagement with suppliers in Türkiye, Egypt and parts of Eastern Europe.

At the same time, the organisation notes that no market can be considered permanently safe. For many brands, the goal is no longer to find the perfect sourcing location but to build a diversified network that spreads risk across regions and reduces exposure to any single policy shock.



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