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Home.forex news reportWestern Union (WU) Target Lifted at Keefe Bruyette in Payments Sector Update

Western Union (WU) Target Lifted at Keefe Bruyette in Payments Sector Update

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The Western Union Company (NYSE:WU) is included among the 13 Best Dividend Stocks Paying Over 6%.

Western Union (WU) Target Lifted at Keefe Bruyette in Payments Sector Update
Western Union (WU) Target Lifted at Keefe Bruyette in Payments Sector Update

On January 2, Keefe Bruyette raised its price target on The Western Union Company (NYSE:WU) to $10 from $9 and kept a Market Perform rating on the stock. The change came as the firm updated price targets across the consumer finance and payments space, rather than signaling a major company-specific shift.

The Western Union Company (NYSE:WU), meanwhile, has been trying to reshape how investors think about the business. The company has been pushing hard on its digital transformation, aiming to make its platform more modern and easier to use for customers who prefer online and mobile transfers. It has also been expanding its travel money business, building out another revenue stream beyond traditional remittances.

One of the more interesting parts of the strategy is Western Union’s move into stablecoins. The company is exploring how stablecoin technology could fit into its remittance model, especially as cross-border payments keep evolving. Earlier in October, the company announced plans to launch its own US Dollar Payment Token (USDPT), along with a Digital Asset Network meant to connect the digital asset world with traditional fiat currencies.

The company said USDPT would be built on Solana and issued by Anchorage Digital Bank. The Western Union Company (NYSE:WU)’s goal is to broaden the ways money can move across its customer, agent, and partner network, while also improving internal treasury flexibility. The company expects USDPT to become available in the first half of 2026. The token is planned to be accessible through partner exchanges, which should help with distribution and usability from day one.

The Western Union Company (NYSE:WU) is a global provider of cross-border and cross-currency money movement, payments, and digital financial services, serving consumers, businesses, financial institutions, and government clients.

While we acknowledge the potential of WU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 12 Best Dow Stocks to Buy in 2026 and 13 Best Consumer Staples Dividend Stocks to Invest In Now

Disclosure: None.



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