A “completely broke” French groom paid for his wedding and landed his dream job after he convinced more than 20 tech startups to sponsor his wedding suit jacket by having their logos printed on it, according to People magazine.
“I asked for help from my community of entrepreneurs on social media, and someone joked he would give me €500 [$580] if he put his logo on my suit,” Dagobert Renouf told People last fall. “Then it caught on and other people said they would do it as well.”
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Comp AI, one of the companies that sponsored the suit jacket, offered him a job after seeing how many firms he was able to partner with, People reported. Renouf is now an account executive at the New York-based startup, which builds AI agents to help firms automate compliance management, according to his LinkedIn profile.
“I’ve been absolutely killing it and enjoying it since then,” he told People. “I found my dream job thanks to this.”
‘My wife didn’t like the idea at first’
Renouf, a self-described “entrepreneur turned salesman,” was on the brink of homelessness when he was preparing to marry his then-fiancee, marketing manager Anna Plynina, People reported.
He began tweeting requests for companies to sponsor his wedding jacket last July, though he had to convince Plynina that it was a worthwhile venture.
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“My wife didn’t like the idea at first, but then we started focusing on really using the opportunity to bring all of my entrepreneurship community I had built along the years alongside us on this special day,” Renouf told People “Then we started taking it seriously.”
Plynina eventually got on board after requesting a pair of Prada pumps as part of the deal and requesting that Renouf only partner with “indie /indie friendly products,” he said on X.
“Because putting huge soul-less brands doesn’t match with my values,” Renouf said in his post. “That is so smart and beautiful, I think she’s the one right?”
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