Prediction markets are increasingly shifting from niche products into a functional layer of financial and gaming platforms, a trend that is now driving demand for dedicated B2B infrastructure rather than standalone consumer-facing offerings.
A recent example of this shift is a new partnership between technology provider Plaee and Crypto.com | Derivatives North America (CDNA). The two companies have launched a CFTC-compliant, turnkey solution that allows third parties to deploy branded prediction market products in the U.S. using existing regulated infrastructure.
The development reflects a broader change in how prediction markets are being positioned within the industry. Rather than building and operating markets end to end, some platforms are opting to rely on shared infrastructure that handles regulation, liquidity access, and core trading mechanics.
Leon Okun, CEO of Plaee, said growing consumer demand is accelerating the shift toward infrastructure-led models.
“As you can see from industry volumes, demand is growing month on month, and many established brands want to integrate prediction markets directly into their existing ecosystems,” Okun said. “To generate meaningful revenue, however, operators need both deep liquidity and CRM capabilities that support the full consumer lifecycle.”
He added that this dynamic is likely to concentrate the market. “Because prediction markets rely heavily on liquidity, we expect a small number of infrastructure-first providers to emerge as the dominant players,” Okun said.
Two Pressures Driving the Shift
The move toward infrastructure-led models appears to be shaped by two parallel forces.
On the demand side, prediction markets are attracting a growing base of retail users interested in event-driven products that sit outside traditional trading formats.
At the same time, operators face rising regulatory scrutiny, particularly around market structure and potential conflicts of interest on platforms that run internal trading desks.
The Plaee–Crypto.com model is designed to address both constraints. By separating product distribution from market operation, the approach allows companies to meet user demand while relying on a regulated entity for execution and compliance.
“Working with Crypto.com enables operators to launch prediction market products without building regulatory and trading infrastructure from scratch,” Okun said, describing the focus on compliance and operational readiness rather than rapid experimentation.
For Crypto.com, the partnership extends its role beyond running a single consumer platform. By offering regulated market access to third-party operators, the company is positioning itself as an infrastructure provider to a wider ecosystem of prediction market products.
“Partnering with Plaee allows us to support a broader range of use cases while maintaining regulatory standards,” said Travis McGhee, Global Head of Predictions at Crypto.com.
A Sign of Structural, Not Ideological, Change
The emergence of turnkey prediction market solutions suggests a change in how the sector is developing. Prediction markets are no longer confined to a small number of vertically integrated platforms. Instead, they are beginning to resemble other financial products that rely on shared infrastructure, regulated market operators, and modular distribution.
That shift does not remove regulatory or operational challenges. Questions around market integrity, information asymmetry, and the role of internal liquidity providers remain under close scrutiny. But the move toward infrastructure-based deployment indicates that prediction markets are increasingly being treated as a component of broader financial systems, rather than as isolated experiments.
For brokers, gaming companies, and fintech platforms, the implication is practical rather than ideological. Prediction markets are becoming easier to integrate, but doing so now requires decisions about infrastructure partners, regulatory exposure, and long-term operational responsibility.
This article was written by Tanya Chepkova at www.financemagnates.com.
Source link
