Choosing a white label crypto exchange solution is no longer just about having a trading UI. To operate reliably (and credibly), you typically need exchange infrastructure (matching engine + order routing), wallets/custody, KYC/AML onboarding tools, liquidity connections, and the operational controls (admin, risk, permissions, reporting) that let you run the business day to day.
That’s why many fintechs, brokers, and startups choose a white label crypto exchange provider, a ready-to-deploy exchange stack you can brand as your own rather than building everything from scratch.
This guide compares five widely discussed options for 2026: Shift Markets, AlphaPoint, PayBito, and SimplifyLabs.io, focusing on what matters most for real-world launches: speed to market, exchange core features, liquidity options, compliance tooling, integrations, and operational fit. Provider capabilities and availability can vary by jurisdiction and implementation, so treat this as a shortlist and validate details through demos, documentation, and contractual terms.
What is a white label crypto exchange provider?
A white label crypto exchange provider supplies the core software and infrastructure needed to run a crypto exchange typically as a branded solution you can customize so you don’t need to build a matching engine, wallets, user management, and back office from zero. White label offerings vary, but often include:
-
Exchange core: matching engine, order book, order types, routing, trade history
-
Front end & apps: branded web UI (and sometimes mobile apps)
-
Back office: admin panel, user permissions, risk controls, reporting, audit logs
-
Compliance tooling: KYC/AML integrations, monitoring, flags, and workflows
-
Wallets/custody: hosted wallets or integrations with custody providers
-
Liquidity options: connectivity to liquidity sources or market making tooling
-
Payments/on-ramps: fiat rails and PSP integrations (where available)
Because crypto is a regulated and high-risk market, the “best” provider is usually the one that matches your operating model and jurisdictional requirements, not the one with the longest feature list.
How we evaluated white label crypto exchange providers
White label exchange offerings can look similar on the surface, but the differences show up in operational readiness: execution quality, liquidity access, compliance tooling, security controls, and how “complete” the stack is (exchange core + wallets + admin + integrations).
For this guide, we evaluate each provider across seven areas:
- Exchange core & scalability: Does the solution provide a production-grade exchange stack (matching engine, order book, order types, uptime/SLA expectations, and back-office controls) appropriate for the target audience (retail, institutional, or both)? Many providers market “rapid deployment” and modularity AlphaPoint and Shift Markets, for example, position their offerings as white-label exchange software stacks geared for launch and scaling.
- Liquidity options & market depth: Launching an exchange without credible liquidity usually leads to poor spreads, slippage, and low user trust. We look at whether providers offer liquidity connectivity or “liquidity hub / market making” style options as part of the ecosystem. Shift Markets and SimplifyLabs, for instance, explicitly position liquidity-related components in their product messaging.
- Wallets/custody & asset operations: We consider how the provider approaches wallets (custodial setup, hot/cold segregation messaging, operational security, withdrawals rules, admin permissions). PayBitoPro highlights multi-wallet structure and security features in its white-label exchange materials.
- Compliance readiness (KYC/AML + Travel Rule awareness): Crypto exchanges often fall under VASP obligations depending on jurisdiction. We evaluate whether the provider supports KYC/AML workflows and whether “Travel Rule” requirements are acknowledged in product messaging (when applicable). FATF updates around Recommendation 16 (“Travel Rule”) highlight the expectation of collecting/transmitting information to improve payment transparency.
- Fiat rails & payments (where relevant): If your model requires fiat deposits/withdrawals, we factor in whether the provider supports payment integrations or positions fiat connectivity as part of the solution (not always available in every region). AlphaPoint references payment integration as a modular capability, and SimplifyLabs positions crypto-fiat exchange tooling in its offering.
- Integrations & APIs: We assess how easy it is to connect analytics, CRM, affiliates/IB, risk tools, liquidity venues, and compliance vendors. “All-in-one platform” models may reduce integration needs by packaging modules, while other providers lean into modular builds.
- Business fit (time-to-launch, customization, and total cost of ownership): We look at how the provider positions deployment time, customization depth, and ongoing operational support.
Important: This is not legal advice. Compliance requirements and product availability vary by jurisdiction, entity, and client type. Always validate with your legal/compliance advisors and through provider documentation/contracts.
Best White Label Crypto Exchange Providers
Shift Markets
Shift Markets positions its Shift Platform as a modular white label crypto exchange stack built for both retail and institutional use. The platform emphasizes front-end customization, API-first flexibility, and an operator-grade back office designed for teams that need control, scalability, and fast deployment.
From a “build vs buy” standpoint, Shift Markets targets operators that want to scale beyond a basic spot venue. In addition to spot trading, the wider suite includes crypto derivatives trading (a core part of the offering), market making and liquidity tools, a digital asset ledger, CryptoPay (crypto payments), and regulatory services to support launches across different jurisdictions.
What stands out (and why it matters)
A practical differentiator is the operator tooling. Shift Markets highlights a back office built for venue control, covering user management, liquidity oversight, real-time monitoring, and configurable permissions for different operational roles.
It also positions the platform as especially broker-friendly, including recent integrations with FX infrastructure, which helps reduce setup friction and makes it easier for brokers to connect existing systems and workflows into a crypto venue.
On the integration side, Shift Markets stresses that its front-end components are API-based, which typically matters for teams that want to connect third-party tools, build custom workflows, or plug into existing fintech systems. The company also maintains a public client SDK that references access to functions such as market data, trading, KYC, and deposits/withdrawals for exchanges running on its technology.
Shift Markets features
-
White label crypto exchange with customizable interface and modular deployment options
-
Back office suite emphasizing real-time monitoring, liquidity controls, and role-based permissions
-
Spot + crypto derivatives trading as part of the platform offering
-
Market making and liquidity support to improve market depth and pricing quality
-
Digital asset ledger for core exchange operations
-
CryptoPay for crypto payment functionality
-
24/7 support for live venue operations
-
Compliance and regulatory support to help with licensing and ongoing compliance requirements across many jurisdictions (legal/compliance guidance as part of the go-to-market process)
AlphaPoint
AlphaPoint is positioned as an enterprise-grade white label cryptocurrency exchange software provider, aimed at teams that need a full-stack venue with strong emphasis on security, compliance readiness, and operational controls. On its site, AlphaPoint highlights scalable infrastructure “trusted by 150+ platforms worldwide,” alongside built-in KYC/AML tooling and wallet safeguards.
A useful way to think about AlphaPoint is that it’s designed for operators who want an exchange that can feel “institutional” from day one especially around risk controls, permissions, and the components that support regulated or compliance-heavy environments.
What stands out (and why it matters)
AlphaPoint’s product pages put a lot of weight on multi-layer security architecture, real-time risk management, and integrated compliance tools (including KYC/AML and 2FA), plus custody/settlement components as part of the exchange stack.
Another differentiator is liquidity tooling. AlphaPoint markets a built-in liquidity component (“Remarketer Liquidity Software”) that aims to support trading activity through liquidity sourced from major exchanges, with configurable pricing logic and FX conversion support.
For teams considering expansion beyond spot, AlphaPoint has also publicly announced turnkey technology for perpetual futures infrastructure, positioned around liquidity, risk monitoring, and advanced order types important if your roadmap includes derivatives (where permitted).
AlphaPoint features
-
White label exchange software positioned for scalable, high-volume venues.
-
Compliance & security focus, including built-in KYC/AML tooling, 2FA, wallet safeguards, and risk management positioning.
-
Liquidity tooling (marketed as built-in liquidity from major exchanges with customizable pricing logic).
-
Modular architecture (marketed as configurable components rather than a single fixed product).
-
Compliance integrations in practice: third-party compliance vendors have published examples of integrating KYC/KYB, AML monitoring, and fraud prevention into AlphaPoint deployments.
PayBito (PayBitoPro)
PayBitoPro is marketed as a white label cryptocurrency exchange and broader “crypto business ownership” platform, positioned for teams that want a packaged launch path with multiple exchange-type modules under one roof (spot, convert, OTC, and more, depending on plan).
A key theme in PayBitoPro’s messaging is speed and breadth: the platform presents itself as something you can deploy quickly and then expand with add-ons (e.g., futures/options, P2P, copy trading, NFT marketplace, merchant payments) as your product matures.
What stands out (and why it matters)
PayBitoPro’s standout is the menu of business models it claims to support. Its pricing page lists modules such as Spot Trading, Convert, OTC, plus additional products like Futures, Options, Copy Trade Marketplace, P2P Market, a Web3 DEX wallet for private key ownership, and other “crypto business” components (e.g., merchant payments, tokenization/NFT marketplace) depending on tier.
It’s also distributed via channels like AWS Marketplace, where the listing describes a trading platform including features such as copy/social trading and “500+ crypto markets,” alongside other business modules (brokerage, custody, merchant payments, tokenization).
PayBitoPro features
-
White label exchange positioning for launching a branded crypto exchange.
-
Plan-based feature tiers (Basic/Standard/Pro/Mega style framing) with a broad module list.
-
Multiple exchange formats presented across the ecosystem (e.g., spot/convert/OTC , plus P2P offered as a separate white-label product).
-
Optional “open-source crypto kit” messaging (positioned as a way to host markets/coins on your own domain). Treat this as something to validate carefully in scope and licensing.
SimplifyLabs.io
SimplifyLabs.io positions itself as a provider of white-label crypto exchange solutions built around a “ready-to-use crypto-fiat exchange” model, where you can brand the platform and operate with strong administrative oversight. Its exchange offering is marketed to cover core user flows (buy/sell/swap/convert/store), plus operational controls for monitoring transactions.
A notable part of SimplifyLabs’ positioning is that the exchange stack is presented alongside adjacent products that often matter to operators such as a Liquidity Hub, OTC platform, crypto payment gateway, and crypto cards which can be relevant if your roadmap goes beyond a simple spot exchange.
What stands out (and why it matters)
SimplifyLabs explicitly emphasizes KYC/AML procedures as part of its white-label exchange messaging, which is a critical requirement for many exchange models depending on jurisdiction and license type.
It also markets a Liquidity Hub offering important because early-stage exchanges often struggle with spreads and market depth. In practice, “liquidity hub” can mean very different implementations, but SimplifyLabs clearly puts liquidity tooling at the center of its go-to-market story.
Finally, SimplifyLabs heavily references fiat convenience in its messaging (e.g., Visa/MasterCard integration) and “crypto-fiat exchange” framing, which can be useful if your audience needs card-based onramps but this is always jurisdiction/PSP dependent and should be validated early.
SimplifyLabs.io features
-
White label crypto exchange positioned as a branded crypto-fiat exchange with user trading flows (buy/sell/swap/convert) and admin oversight.
-
Compliance messaging: highlights AML + KYC procedures as part of the offering.
-
Liquidity Hub product positioned to support liquidity provisioning.
-
Adjacent modules marketed for exchange operators (OTC platform, crypto payment gateway, and crypto cards).
-
Regulatory angle (EU): publishes MiCA-focused content and positions support around MiCA compliance integration for license holders (claims should be validated against your exact regulatory obligations).
HollaEx®
HollaEx® is positioned as a white-label crypto exchange solution built around an open-source exchange kit. The core idea is that you can launch a branded exchange using HollaEx’s tooling and then customize the stack as your needs evolve.
What stands out (and why it matters)
The main differentiator is the open-source foundation. HollaEx maintains an Exchange Kit on GitHub and documentation that covers setup and operation, which can be attractive if you want more transparency and developer control than a fully closed platform.
HollaEx also markets fast deployment for its white-label services (you should treat timelines as estimates and confirm delivery scope in a statement of work).
HollaEx® features
-
White-label exchange: positioning with a configurable market/asset setup.
-
Open-source Exchange Kit: (GitHub) with components covering exchange/trading, user management, onboarding, and wallet system (as described in the repository).
-
Documentation: for platform features and implementation workflows.
-
Self-hosted vs cloud-style paths: are referenced across product and ecosystem listings (validate what’s included in your chosen model).
Side-by-side comparison table
Note: This table reflects how each provider markets its white-label offering. Always validate what’s included (and what’s optional) through a demo, documentation, and contract/SLA.
|
Provider |
Positioning |
Liquidity |
Compliance / onboarding |
Customization & integrations |
|
Shift Markets |
Modular exchange stack with back office and optional add-ons. |
Mentions “immediate liquidity” and market-making options. |
Compliance support isn’t the focus, expect operator responsibility (verify workflows). |
Highlights customization and API-based components. |
|
AlphaPoint |
Enterprise exchange software positioned for fast deployment and scale. |
Promotes built-in liquidity tools plus separate liquidity solutions. |
Markets built-in AML/KYC capabilities. |
Supports custom UI and API connectivity (REST/WebSocket). |
|
PayBito (PayBitoPro) |
Packaged exchange build aimed at quicker launch with multiple feature tiers. |
Liquidity specifics are unclear, confirm sources, depth, and responsibilities. |
Compliance tooling varies by setup, verify KYC/AML and reporting scope. |
Customization and APIs aren’t clearly detailed, validate early. |
|
SimplifyLabs.io |
Exchange solution with optional modules (OTC, payments/cards). |
Liquidity Hub is a key part of the pitch. |
Promotes AML/KYC procedures. |
Mentions card/payment integrations and 24/7 support, confirm coverage by country. |
|
HollaEx® |
Open-source-based exchange kit + white-label deployment model. |
Liquidity setup depends on implementation,confirm sources, depth, and responsibilities. |
Confirm KYC/AML workflow ownership and jurisdiction coverage (operator responsibility remains). |
Strong developer angle customization scope depends on deployment model. |
Conclusion
Choosing a white label crypto exchange provider in 2026 is mainly about aligning the platform with your operating model, compliance requirements, and go-to-market priorities, not just comparing feature lists. Providers can differ meaningfully in how they approach exchange infrastructure, liquidity connectivity, wallet/custody setup, integrations, and the level of customization you can realistically achieve during implementation.
Before you commit, focus on the elements that most directly impact user trust and day-to-day operations:
-
Execution and reliability: ensure the exchange core supports your expected volumes and offers the controls you need to manage markets, fees, and risk.
-
Liquidity reality (not just claims): validate depth, spreads, uptime, and responsibilities through a demo or pilot, and make liquidity expectations explicit in contractual terms.
-
Compliance readiness: confirm how KYC/AML workflows are handled, what is configurable, and what remains your responsibility as the operator. In many jurisdictions, exchanges may fall under VASP obligations and related requirements.
-
Wallet/custody and security controls: review permissioning, withdrawal governance, audit logs, and available security assurance (e.g., testing and incident processes).
-
Integrations and future expansion: assess API coverage and how easily you can add vendors (payments, compliance, analytics, CRM) or extend to new products without major re-platforming.
Ultimately, the right provider is the one that you can operate confidently with clear responsibilities, verifiable security and compliance processes, and a delivery plan that matches your timeline and resources.
FAQs
What is a white label crypto exchange provider?
A white label crypto exchange provider supplies an exchange platform you can brand as your own, usually covering the trading interface, back office tools, and core exchange infrastructure so you don’t have to build everything from scratch. The exact scope varies by vendor (some are exchange-first stacks, others are broader “platform” offerings).
How long does it take to launch a white label crypto exchange?
Timelines depend on customization, compliance setup, banking/payment rails, and the number of integrations. Some providers market launch timelines in weeks (enterprise deployments) while others frame it as a few months for typical implementations. Treat timelines as estimates and confirm delivery milestones in a statement of work (SOW).
Do I need a license to operate a crypto exchange?
In many jurisdictions, running a crypto exchange can fall under virtual asset service provider (VASP) requirements, but rules vary widely by country, product type (spot vs derivatives), and target clients. FATF guidance encourages jurisdictions to regulate and supervise VASPs under a risk-based approach so you should validate requirements with qualified legal/compliance advisors in your intended markets.
What is the “Travel Rule” and does it apply to crypto exchanges?
The “Travel Rule” is FATF’s Recommendation 16 in the context of virtual assets. FATF has updated standards and published materials to improve payment transparency and implementation/supervision related to Travel Rule obligations, which can impact how VASPs collect and transmit originator/beneficiary information for certain transfers. Applicability depends on local implementation and thresholds.
Do white label providers handle KYC/AML for me?
Some providers market built-in AML/KYC features or KYC/AML modules, while others rely more on integrations with third-party vendors. Either way, the exchange operator typically retains responsibility for compliance outcomes (policies, monitoring, reporting, and oversight), so you should clarify exactly what’s provided vs what you must implement.
How do exchanges get liquidity at launch?
Liquidity can be sourced through LP connections, aggregation, market-making arrangements, or “liquidity hub” style tooling depending on the provider and your commercial setup. Several vendors explicitly market “immediate liquidity,” “built-in liquidity tools,” or a “liquidity hub,” but you should verify liquidity depth, spreads, uptime, and responsibilities in writing.
Can I fully customize the platform and integrate my own tools?
It depends on the delivery model. Some solutions emphasize customizable UI/UX and API integration (better for bespoke builds), while others position a more turnkey, “no complex integrations” approach (faster setup, less control). Decide upfront whether you need deep extensibility (APIs, custom workflows) or speed-to-market with standard modules.
What are the biggest costs to plan for (beyond the platform fee)?
Most projects underestimate the “operating” costs: hosting/infra, compliance vendors, monitoring tools, customer support, security reviews, liquidity/market making, and ongoing feature work. Also factor in legal/compliance setup per jurisdiction, plus banking/PSP onboarding (often the longest lead time).
What security due diligence should I do before signing?
Ask for security documentation and operational proof points: role-based access controls, admin audit logs, wallet governance (withdrawal approvals), incident response process, and any available testing summaries (e.g., penetration testing). Also confirm how the provider handles upgrades, vulnerability management, and access to production environments.
Can I add more products later (OTC, cards, payments, derivatives)?
Many vendors market add-on modules (e.g., OTC, payments, cards, or derivatives), but availability is often jurisdiction-dependent and may require additional vendors, approvals, and operational readiness. Treat “module lists” as a roadmap not a guarantee and validate what’s production-ready for your target countries/entities.
Choosing a white label crypto exchange solution is no longer just about having a trading UI. To operate reliably (and credibly), you typically need exchange infrastructure (matching engine + order routing), wallets/custody, KYC/AML onboarding tools, liquidity connections, and the operational controls (admin, risk, permissions, reporting) that let you run the business day to day.
That’s why many fintechs, brokers, and startups choose a white label crypto exchange provider, a ready-to-deploy exchange stack you can brand as your own rather than building everything from scratch.
This guide compares five widely discussed options for 2026: Shift Markets, AlphaPoint, PayBito, and SimplifyLabs.io, focusing on what matters most for real-world launches: speed to market, exchange core features, liquidity options, compliance tooling, integrations, and operational fit. Provider capabilities and availability can vary by jurisdiction and implementation, so treat this as a shortlist and validate details through demos, documentation, and contractual terms.
What is a white label crypto exchange provider?
A white label crypto exchange provider supplies the core software and infrastructure needed to run a crypto exchange typically as a branded solution you can customize so you don’t need to build a matching engine, wallets, user management, and back office from zero. White label offerings vary, but often include:
-
Exchange core: matching engine, order book, order types, routing, trade history
-
Front end & apps: branded web UI (and sometimes mobile apps)
-
Back office: admin panel, user permissions, risk controls, reporting, audit logs
-
Compliance tooling: KYC/AML integrations, monitoring, flags, and workflows
-
Wallets/custody: hosted wallets or integrations with custody providers
-
Liquidity options: connectivity to liquidity sources or market making tooling
-
Payments/on-ramps: fiat rails and PSP integrations (where available)
Because crypto is a regulated and high-risk market, the “best” provider is usually the one that matches your operating model and jurisdictional requirements, not the one with the longest feature list.
How we evaluated white label crypto exchange providers
White label exchange offerings can look similar on the surface, but the differences show up in operational readiness: execution quality, liquidity access, compliance tooling, security controls, and how “complete” the stack is (exchange core + wallets + admin + integrations).
For this guide, we evaluate each provider across seven areas:
- Exchange core & scalability: Does the solution provide a production-grade exchange stack (matching engine, order book, order types, uptime/SLA expectations, and back-office controls) appropriate for the target audience (retail, institutional, or both)? Many providers market “rapid deployment” and modularity AlphaPoint and Shift Markets, for example, position their offerings as white-label exchange software stacks geared for launch and scaling.
- Liquidity options & market depth: Launching an exchange without credible liquidity usually leads to poor spreads, slippage, and low user trust. We look at whether providers offer liquidity connectivity or “liquidity hub / market making” style options as part of the ecosystem. Shift Markets and SimplifyLabs, for instance, explicitly position liquidity-related components in their product messaging.
- Wallets/custody & asset operations: We consider how the provider approaches wallets (custodial setup, hot/cold segregation messaging, operational security, withdrawals rules, admin permissions). PayBitoPro highlights multi-wallet structure and security features in its white-label exchange materials.
- Compliance readiness (KYC/AML + Travel Rule awareness): Crypto exchanges often fall under VASP obligations depending on jurisdiction. We evaluate whether the provider supports KYC/AML workflows and whether “Travel Rule” requirements are acknowledged in product messaging (when applicable). FATF updates around Recommendation 16 (“Travel Rule”) highlight the expectation of collecting/transmitting information to improve payment transparency.
- Fiat rails & payments (where relevant): If your model requires fiat deposits/withdrawals, we factor in whether the provider supports payment integrations or positions fiat connectivity as part of the solution (not always available in every region). AlphaPoint references payment integration as a modular capability, and SimplifyLabs positions crypto-fiat exchange tooling in its offering.
- Integrations & APIs: We assess how easy it is to connect analytics, CRM, affiliates/IB, risk tools, liquidity venues, and compliance vendors. “All-in-one platform” models may reduce integration needs by packaging modules, while other providers lean into modular builds.
- Business fit (time-to-launch, customization, and total cost of ownership): We look at how the provider positions deployment time, customization depth, and ongoing operational support.
Important: This is not legal advice. Compliance requirements and product availability vary by jurisdiction, entity, and client type. Always validate with your legal/compliance advisors and through provider documentation/contracts.
Best White Label Crypto Exchange Providers
Shift Markets
Shift Markets positions its Shift Platform as a modular white label crypto exchange stack built for both retail and institutional use. The platform emphasizes front-end customization, API-first flexibility, and an operator-grade back office designed for teams that need control, scalability, and fast deployment.
From a “build vs buy” standpoint, Shift Markets targets operators that want to scale beyond a basic spot venue. In addition to spot trading, the wider suite includes crypto derivatives trading (a core part of the offering), market making and liquidity tools, a digital asset ledger, CryptoPay (crypto payments), and regulatory services to support launches across different jurisdictions.
What stands out (and why it matters)
A practical differentiator is the operator tooling. Shift Markets highlights a back office built for venue control, covering user management, liquidity oversight, real-time monitoring, and configurable permissions for different operational roles.
It also positions the platform as especially broker-friendly, including recent integrations with FX infrastructure, which helps reduce setup friction and makes it easier for brokers to connect existing systems and workflows into a crypto venue.
On the integration side, Shift Markets stresses that its front-end components are API-based, which typically matters for teams that want to connect third-party tools, build custom workflows, or plug into existing fintech systems. The company also maintains a public client SDK that references access to functions such as market data, trading, KYC, and deposits/withdrawals for exchanges running on its technology.
Shift Markets features
-
White label crypto exchange with customizable interface and modular deployment options
-
Back office suite emphasizing real-time monitoring, liquidity controls, and role-based permissions
-
Spot + crypto derivatives trading as part of the platform offering
-
Market making and liquidity support to improve market depth and pricing quality
-
Digital asset ledger for core exchange operations
-
CryptoPay for crypto payment functionality
-
24/7 support for live venue operations
-
Compliance and regulatory support to help with licensing and ongoing compliance requirements across many jurisdictions (legal/compliance guidance as part of the go-to-market process)
AlphaPoint
AlphaPoint is positioned as an enterprise-grade white label cryptocurrency exchange software provider, aimed at teams that need a full-stack venue with strong emphasis on security, compliance readiness, and operational controls. On its site, AlphaPoint highlights scalable infrastructure “trusted by 150+ platforms worldwide,” alongside built-in KYC/AML tooling and wallet safeguards.
A useful way to think about AlphaPoint is that it’s designed for operators who want an exchange that can feel “institutional” from day one especially around risk controls, permissions, and the components that support regulated or compliance-heavy environments.
What stands out (and why it matters)
AlphaPoint’s product pages put a lot of weight on multi-layer security architecture, real-time risk management, and integrated compliance tools (including KYC/AML and 2FA), plus custody/settlement components as part of the exchange stack.
Another differentiator is liquidity tooling. AlphaPoint markets a built-in liquidity component (“Remarketer Liquidity Software”) that aims to support trading activity through liquidity sourced from major exchanges, with configurable pricing logic and FX conversion support.
For teams considering expansion beyond spot, AlphaPoint has also publicly announced turnkey technology for perpetual futures infrastructure, positioned around liquidity, risk monitoring, and advanced order types important if your roadmap includes derivatives (where permitted).
AlphaPoint features
-
White label exchange software positioned for scalable, high-volume venues.
-
Compliance & security focus, including built-in KYC/AML tooling, 2FA, wallet safeguards, and risk management positioning.
-
Liquidity tooling (marketed as built-in liquidity from major exchanges with customizable pricing logic).
-
Modular architecture (marketed as configurable components rather than a single fixed product).
-
Compliance integrations in practice: third-party compliance vendors have published examples of integrating KYC/KYB, AML monitoring, and fraud prevention into AlphaPoint deployments.
PayBito (PayBitoPro)
PayBitoPro is marketed as a white label cryptocurrency exchange and broader “crypto business ownership” platform, positioned for teams that want a packaged launch path with multiple exchange-type modules under one roof (spot, convert, OTC, and more, depending on plan).
A key theme in PayBitoPro’s messaging is speed and breadth: the platform presents itself as something you can deploy quickly and then expand with add-ons (e.g., futures/options, P2P, copy trading, NFT marketplace, merchant payments) as your product matures.
What stands out (and why it matters)
PayBitoPro’s standout is the menu of business models it claims to support. Its pricing page lists modules such as Spot Trading, Convert, OTC, plus additional products like Futures, Options, Copy Trade Marketplace, P2P Market, a Web3 DEX wallet for private key ownership, and other “crypto business” components (e.g., merchant payments, tokenization/NFT marketplace) depending on tier.
It’s also distributed via channels like AWS Marketplace, where the listing describes a trading platform including features such as copy/social trading and “500+ crypto markets,” alongside other business modules (brokerage, custody, merchant payments, tokenization).
PayBitoPro features
-
White label exchange positioning for launching a branded crypto exchange.
-
Plan-based feature tiers (Basic/Standard/Pro/Mega style framing) with a broad module list.
-
Multiple exchange formats presented across the ecosystem (e.g., spot/convert/OTC , plus P2P offered as a separate white-label product).
-
Optional “open-source crypto kit” messaging (positioned as a way to host markets/coins on your own domain). Treat this as something to validate carefully in scope and licensing.
SimplifyLabs.io
SimplifyLabs.io positions itself as a provider of white-label crypto exchange solutions built around a “ready-to-use crypto-fiat exchange” model, where you can brand the platform and operate with strong administrative oversight. Its exchange offering is marketed to cover core user flows (buy/sell/swap/convert/store), plus operational controls for monitoring transactions.
A notable part of SimplifyLabs’ positioning is that the exchange stack is presented alongside adjacent products that often matter to operators such as a Liquidity Hub, OTC platform, crypto payment gateway, and crypto cards which can be relevant if your roadmap goes beyond a simple spot exchange.
What stands out (and why it matters)
SimplifyLabs explicitly emphasizes KYC/AML procedures as part of its white-label exchange messaging, which is a critical requirement for many exchange models depending on jurisdiction and license type.
It also markets a Liquidity Hub offering important because early-stage exchanges often struggle with spreads and market depth. In practice, “liquidity hub” can mean very different implementations, but SimplifyLabs clearly puts liquidity tooling at the center of its go-to-market story.
Finally, SimplifyLabs heavily references fiat convenience in its messaging (e.g., Visa/MasterCard integration) and “crypto-fiat exchange” framing, which can be useful if your audience needs card-based onramps but this is always jurisdiction/PSP dependent and should be validated early.
SimplifyLabs.io features
-
White label crypto exchange positioned as a branded crypto-fiat exchange with user trading flows (buy/sell/swap/convert) and admin oversight.
-
Compliance messaging: highlights AML + KYC procedures as part of the offering.
-
Liquidity Hub product positioned to support liquidity provisioning.
-
Adjacent modules marketed for exchange operators (OTC platform, crypto payment gateway, and crypto cards).
-
Regulatory angle (EU): publishes MiCA-focused content and positions support around MiCA compliance integration for license holders (claims should be validated against your exact regulatory obligations).
HollaEx®
HollaEx® is positioned as a white-label crypto exchange solution built around an open-source exchange kit. The core idea is that you can launch a branded exchange using HollaEx’s tooling and then customize the stack as your needs evolve.
What stands out (and why it matters)
The main differentiator is the open-source foundation. HollaEx maintains an Exchange Kit on GitHub and documentation that covers setup and operation, which can be attractive if you want more transparency and developer control than a fully closed platform.
HollaEx also markets fast deployment for its white-label services (you should treat timelines as estimates and confirm delivery scope in a statement of work).
HollaEx® features
-
White-label exchange: positioning with a configurable market/asset setup.
-
Open-source Exchange Kit: (GitHub) with components covering exchange/trading, user management, onboarding, and wallet system (as described in the repository).
-
Documentation: for platform features and implementation workflows.
-
Self-hosted vs cloud-style paths: are referenced across product and ecosystem listings (validate what’s included in your chosen model).
Side-by-side comparison table
Note: This table reflects how each provider markets its white-label offering. Always validate what’s included (and what’s optional) through a demo, documentation, and contract/SLA.
|
Provider |
Positioning |
Liquidity |
Compliance / onboarding |
Customization & integrations |
|
Shift Markets |
Modular exchange stack with back office and optional add-ons. |
Mentions “immediate liquidity” and market-making options. |
Compliance support isn’t the focus, expect operator responsibility (verify workflows). |
Highlights customization and API-based components. |
|
AlphaPoint |
Enterprise exchange software positioned for fast deployment and scale. |
Promotes built-in liquidity tools plus separate liquidity solutions. |
Markets built-in AML/KYC capabilities. |
Supports custom UI and API connectivity (REST/WebSocket). |
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PayBito (PayBitoPro) |
Packaged exchange build aimed at quicker launch with multiple feature tiers. |
Liquidity specifics are unclear, confirm sources, depth, and responsibilities. |
Compliance tooling varies by setup, verify KYC/AML and reporting scope. |
Customization and APIs aren’t clearly detailed, validate early. |
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SimplifyLabs.io |
Exchange solution with optional modules (OTC, payments/cards). |
Liquidity Hub is a key part of the pitch. |
Promotes AML/KYC procedures. |
Mentions card/payment integrations and 24/7 support, confirm coverage by country. |
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HollaEx® |
Open-source-based exchange kit + white-label deployment model. |
Liquidity setup depends on implementation,confirm sources, depth, and responsibilities. |
Confirm KYC/AML workflow ownership and jurisdiction coverage (operator responsibility remains). |
Strong developer angle customization scope depends on deployment model. |
Conclusion
Choosing a white label crypto exchange provider in 2026 is mainly about aligning the platform with your operating model, compliance requirements, and go-to-market priorities, not just comparing feature lists. Providers can differ meaningfully in how they approach exchange infrastructure, liquidity connectivity, wallet/custody setup, integrations, and the level of customization you can realistically achieve during implementation.
Before you commit, focus on the elements that most directly impact user trust and day-to-day operations:
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Execution and reliability: ensure the exchange core supports your expected volumes and offers the controls you need to manage markets, fees, and risk.
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Liquidity reality (not just claims): validate depth, spreads, uptime, and responsibilities through a demo or pilot, and make liquidity expectations explicit in contractual terms.
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Compliance readiness: confirm how KYC/AML workflows are handled, what is configurable, and what remains your responsibility as the operator. In many jurisdictions, exchanges may fall under VASP obligations and related requirements.
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Wallet/custody and security controls: review permissioning, withdrawal governance, audit logs, and available security assurance (e.g., testing and incident processes).
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Integrations and future expansion: assess API coverage and how easily you can add vendors (payments, compliance, analytics, CRM) or extend to new products without major re-platforming.
Ultimately, the right provider is the one that you can operate confidently with clear responsibilities, verifiable security and compliance processes, and a delivery plan that matches your timeline and resources.
FAQs
What is a white label crypto exchange provider?
A white label crypto exchange provider supplies an exchange platform you can brand as your own, usually covering the trading interface, back office tools, and core exchange infrastructure so you don’t have to build everything from scratch. The exact scope varies by vendor (some are exchange-first stacks, others are broader “platform” offerings).
How long does it take to launch a white label crypto exchange?
Timelines depend on customization, compliance setup, banking/payment rails, and the number of integrations. Some providers market launch timelines in weeks (enterprise deployments) while others frame it as a few months for typical implementations. Treat timelines as estimates and confirm delivery milestones in a statement of work (SOW).
Do I need a license to operate a crypto exchange?
In many jurisdictions, running a crypto exchange can fall under virtual asset service provider (VASP) requirements, but rules vary widely by country, product type (spot vs derivatives), and target clients. FATF guidance encourages jurisdictions to regulate and supervise VASPs under a risk-based approach so you should validate requirements with qualified legal/compliance advisors in your intended markets.
What is the “Travel Rule” and does it apply to crypto exchanges?
The “Travel Rule” is FATF’s Recommendation 16 in the context of virtual assets. FATF has updated standards and published materials to improve payment transparency and implementation/supervision related to Travel Rule obligations, which can impact how VASPs collect and transmit originator/beneficiary information for certain transfers. Applicability depends on local implementation and thresholds.
Do white label providers handle KYC/AML for me?
Some providers market built-in AML/KYC features or KYC/AML modules, while others rely more on integrations with third-party vendors. Either way, the exchange operator typically retains responsibility for compliance outcomes (policies, monitoring, reporting, and oversight), so you should clarify exactly what’s provided vs what you must implement.
How do exchanges get liquidity at launch?
Liquidity can be sourced through LP connections, aggregation, market-making arrangements, or “liquidity hub” style tooling depending on the provider and your commercial setup. Several vendors explicitly market “immediate liquidity,” “built-in liquidity tools,” or a “liquidity hub,” but you should verify liquidity depth, spreads, uptime, and responsibilities in writing.
Can I fully customize the platform and integrate my own tools?
It depends on the delivery model. Some solutions emphasize customizable UI/UX and API integration (better for bespoke builds), while others position a more turnkey, “no complex integrations” approach (faster setup, less control). Decide upfront whether you need deep extensibility (APIs, custom workflows) or speed-to-market with standard modules.
What are the biggest costs to plan for (beyond the platform fee)?
Most projects underestimate the “operating” costs: hosting/infra, compliance vendors, monitoring tools, customer support, security reviews, liquidity/market making, and ongoing feature work. Also factor in legal/compliance setup per jurisdiction, plus banking/PSP onboarding (often the longest lead time).
What security due diligence should I do before signing?
Ask for security documentation and operational proof points: role-based access controls, admin audit logs, wallet governance (withdrawal approvals), incident response process, and any available testing summaries (e.g., penetration testing). Also confirm how the provider handles upgrades, vulnerability management, and access to production environments.
Can I add more products later (OTC, cards, payments, derivatives)?
Many vendors market add-on modules (e.g., OTC, payments, cards, or derivatives), but availability is often jurisdiction-dependent and may require additional vendors, approvals, and operational readiness. Treat “module lists” as a roadmap not a guarantee and validate what’s production-ready for your target countries/entities.
