FPFX Tech, a provider of proprietary trading technology and
infrastructure, has acquired BR Management Group LLC, the parent company of
BullRush Entertainment.
BullRush operates a gamified trading platform that focuses
on competitions, skill-based challenges, and user engagement. Earlier, in
an interview with Finance Magnates, CEO Trent Hoerr said, “The entire
business model is paid for entry competitions. We are not trying to sell
another product. This is the product.”
Last year, FPFX
Technologies partnered with Acuity Trading to add the Acuity Research
Terminal to its platform and PropAccount.com. The integration is available in
Southeast Asia, the US, UK, Australia, and Canada.
The announcement followed the
opening of FPFX Tech’s new office in Limassol, Cyprus, registered as FPFX
Tech CY Ltd, which supports European clients expanding into prop trading. The
company also provides automation and risk management tools for its operations.
Prop Firms Gain BullRush Gamification Tools
Under the acquisition, BullRush’s technology will be
incorporated into FPFX Tech’s prop trading platform.
This includes its
gamification engine, simulated competition environments, leaderboards, and
analytics tools.
The combined platform is intended to give prop firms improved
trader acquisition, retention, and training capabilities.
Justin Hertzberg, CEO of FPFX Tech, said BullRush has
“developed the most compelling gamified trading ecosystems in the
market.”
He added that the incorporation will deliver
“competition-driven experiences that help prop firms stand out, scale
faster, and build stronger trader communities.”
BullRush Continues Operations During Integration
FPFX Tech said BullRush’s capabilities will allow partners
to run customizable competitions and onboarding challenges alongside
traditional evaluation and funded account models.
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The platform will also
provide analytics on trader behavior, performance, and progression.
BullRush will continue operations during the integration.
FPFX Tech said further product updates are expected in the coming months.
This article was written by Tareq Sikder at www.financemagnates.com.
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