The Chicago White Sox announced a multiyear agreement with
CME Group, naming the derivatives exchange operator as the club’s inaugural
jersey patch sponsor and Official Global Exchange Partner.
The partnership follows CME Group’s recent expansion into
event contracts, including a
joint venture with sports betting company FanDuel. The deal lets users
trade simple yes-or-no contracts on financial markets, blending finance with
sports‑linked
wagering.
CME launched event contracts in September 2022, targeting retail
traders with capped payouts, and the FanDuel agreement marked the company’s largest push toward
mainstream audiences.
CME Group Becomes White Sox Sponsor
CME Group Chairman and Chief Executive Officer Terry Duffy
said the partnership reflects shared roots and global reach.
He said the
company was “pleased to become the first jersey-patch sponsor of the Chicago
White Sox” and pointed to both organizations’ connections to Chicago and
international audiences.
As part of the White Sox deal, the CME Group logo will
appear on the team’s home, road, and alternate uniforms, including the MLB Nike
City Connect jersey. The patch will be worn during Spring Training, the regular
season, and postseason games.
CME Expands Sports Marketing Presence
CME Group will also receive fixed signage behind home plate
at Rate Field during home games, along with other promotional placements.
White Sox Chief Revenue and Marketing Officer Brooks Boyer
said the team sought a Chicago-based partner whose brand would be visible on
the uniform. He described CME Group as having a global footprint and said the
partnership extends beyond branding.
Two legacy Chicago institutions are merging innovation, perseverance and momentum.We’re proud to wear @CMEGroup on our sleeves starting this season! pic.twitter.com/Bh6khCUWO6
— Chicago White Sox (@whitesox) January 28, 2026
White Sox Reveal Jerseys Featuring CME Patch
The jersey patch design will vary by uniform. On the home
pinstripes, the blue CME Group logo will appear on a white background with a
black border and black lettering. The road gray uniform will feature the blue
logo on a gray background with black lettering. The City Connect and alternate
black jerseys will display the blue logo on a black background with white
lettering.
The White Sox will debut the updated uniform during Cactus
League play against the Chicago Cubs. The jersey patch will then appear in the
2026 regular season opener in Milwaukee, followed by the home debut at Rate
Field against the Toronto Blue Jays.
This article was written by Tareq Sikder at www.financemagnates.com.
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