Kris Marszalek, the co-founder and chief executive of
Crypto.com, has bought the AI.com domain for about $70 million in cryptocurrency, in
what is reportedly the largest publicly disclosed domain name sale to date.
He plans to introduce the new site during a Super Bowl
commercial this weekend, positioning it as a fresh entrant in the fast-growing
artificial intelligence market.
Record-Breaking Domain Purchase
According to the FT, the $70 million price tag,
paid entirely in digital assets, was confirmed by broker Larry Fischer of
GetYourDomain.com, who did not disclose the seller’s identity.
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“I purchased ai.com in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl,” Marszalek mentioned on X.
I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ
— Kris (@kris) February 6, 2026
Marszalek said he sees the acquisition as a long-term
investment in what he expects to be one of the most significant technological
waves over the next 10 to 20 years.
He added that he had already received what he called
“an absolutely insane amount of money” in offers to buy the domain but intends
to keep it to build a business and brand.
AI.com will offer a personal AI agent designed to help
users send messages, use applications and trade stocks, with a focus on ease of
use for non-technical consumers.
Super Bowl Debut for Consumer AI Agent
Marszalek said he wants the service to provide
features similar to popular AI agents that have drawn attention in Silicon
Valley in recent weeks, but with a simpler setup.
The entrepreneur links the purchase to a broader
branding strategy, arguing that owning a prominent domain helps avoid commoditization
in a crowded market.
Marszalek already controls Crypto.com, which he
launched in 2016 and says generates about $1.5bn in annual revenue, supported
by high-profile marketing deals including a $700mn naming-rights agreement for
a Los Angeles sports arena and partnerships with Trump Media & Technology
Group.
This article was written by Jared Kirui at www.financemagnates.com.
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