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Home.forex news reportHow to Play AAPL Stock

How to Play AAPL Stock

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The rally in artificial intelligence (AI) stocks has reversed course as markets get wary about tech companies’ spending spree without commensurate growth in earnings. The apathy is reflected in price action, and three of the “Magnificent 7” constituents, namely Amazon (AMZN), Microsoft (MSFT), and Tesla (TSLA), are trading with nearly or well above double-digit year-to-date (YTD) losses.

Other constituents have also been quite volatile, and Meta Platforms (META), which surged after reporting an impressive set of numbers for Q4 2025, has also pared gains. Apple’s stock (AAPL), meanwhile, has remained steady and is up around 2% for the year. The price action looks all the more reassuring as it comes amid the brutal tech sell-off. Let’s explore Apple’s outlook after its YTD outperformance.

www.barchart.com
www.barchart.com

As I have previously noticed, Apple’s outperformance and its chances of becoming the biggest company hinged on two key aspects. The first was a crash in AI stocks, and the second was the company stepping up its game in the emerging technology, both of which seem to have played out.

AI stocks have plummeted, and since Apple never really benefited from the AI rally, it is sitting pretty. At the same time, the company has gradually raised its game in AI, including through third-party partnerships, most recently with Google Gemini.

The company’s recent financial performance has also been stellar, led by iPhone, whose demand, CEO Tim Cook aptly said during the fiscal Q1 2026 earnings call, was “simply staggering” in the quarter, with sales rising 23% and hitting records in all geographies. Greater China—which has lately been a challenging market for Apple—reported a 38% rise in revenues thanks to the surge in iPhone sales.

Strong iPhone sales helped Apple report a 16% year-over-year (YoY) rise in its revenues, and it expects its revenues in the current quarter to rise by between 13% and 16%, which is quite healthy as the company hasn’t really been posting double-digit topline growth in recent quarters.

Apple’s Services business continues to do well, with revenues rising 14% YoY in the December quarter to a record high. Apple’s installed base of devices has topped 2.5 billion, which bodes well for the future growth of the company’s Services business.



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