Elon Musk, a man who typically has something to say about everything, has been conspicuously quiet about the ongoing war in Iran. Whatever his feelings on the conflict, he did find time to celebrate one silver lining: X hit its “Highest usage ever” last weekend, which says something about Musk’s relationship with tragedy as a growth metric.
What he’s been genuinely loud about, though, is X Payments, also floating around as X Money, one of the many features he’s stacking onto the platform in his ongoing quest to build the “everything app.” Currently in closed beta and being tested by X’s now skeletal staff, it’s shaping up to be an integrated digital wallet and payments system. Visa is already on board as the first major partner, and Musk, sliding into his Steve Jobs cosplay, called it a “game changer” that “will be big.”
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According to @Teslaconomics, a nearly 500,000-follower account whose bio basically reads as an Elon fan fiction, X Money has already secured money transmitter licenses in over 40 states plus DC, and will eventually handle creator payments, subscriptions, and general bill pay. They also went further, projecting savings accounts, investing, loans, money market accounts, crypto integration, and full asset management onto the roadmap, which is the kind of list that either describes the future of finance or a pitch deck that never makes it past Series A.
Bias noted and partially discounted, the broader picture still holds. X is making the same move as Coinbase and Robinhood: wedge a quasi-bank into a platform people already use and see what sticks. Robinhood just launched Robinhood Social, letting users follow traders, and Coinbase is deep in the regulatory trenches fighting to shape stablecoin legislation under a White House that’s at least nominally sympathetic. X, running on a social graph of hundreds of millions of users, has a head start on distribution that neither of them can easily replicate. The question has never really been whether the opportunity is real. It’s whether Musk, currently splitting his attention across Tesla, SpaceX, xAI, DOGE, and whatever geopolitical provocation is next on the calendar, can actually build it.
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