Lionsgate Studios Corp. (NYSE:LION) is one of the 10 Stocks to Watch Right Now.
Lionsgate Studios soared to a nearly two-year high on Friday, as investors took heart from its recently clinched partnership with Scentbird for the launch of a new fragrance inspired by one of its highest-grossing films globally.
At intra-day trading, Lionsgate Studios Corp. (NYSE:LION) climbed to its highest price of $11.02 before paring gains to finish the session just up by 6.71 percent at $10.66 apiece.
Photo by Ron Lanch on Pexels
In a statement, Lionsgate Studios Corp. (NYSE:LION) and Scentbird said that they would offer on the Scentbird platform a Twilight Saga-inspired floral amber fragrance, with notes of decadent macadamia and creamy woods, to capture its fans and evoke its signature atmosphere.
“This collaboration with Scentbird brings The Twilight Saga to life in an immersive and experiential way, captivating fans and first-time discoverers through a scent experience designed to be both shared and collected,” said Lionsgate Studios Corp. (NYSE:LION) Consumer Products Director Debbie Olshan.
The Twilight Eau de Parfum will be available for a limited time through Scentbird via subscription and select à la carte formats.
The Twilight Saga is a five-series film series that has grossed more than $3.36 billion worldwide.
It is the listed firm’s second-highest-grossing film, next to The Hunger Games: Catching Fire.
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